Project Management SaaS — San Francisco, USA
6→58
"G2 is now the first thing we mention in outbound. Prospects recognize the badge before we explain what it is."
G2 Review Management — SaaS • B2B Software • US • UK • AU
Your buyer has already
checked G2 before
booking your demo.
B2B software buyers do their own research before they ever talk to your sales team. G2 is where they go. A thin review count or a stale score hands that deal to a competitor who made the effort to build one. We build it for you — with real verified customers, done-for-you.
Trusted by 500+ businesses — average SaaS client earns their first G2 badge within 90 days
The Real Cost
A thin G2 profile
isn't neutral. It kills deals.
B2B buyers use G2 as a shortlist tool, not just a reference check. If you're not visible when they search your category, you're not being evaluated at all.
92%
of B2B buyers consult peer review sites before signing a software contract
G2 is the most visited B2B software review platform globally. Buyers arrive there before they arrive at your pricing page.
3×
More likely to be shortlisted with 10+ reviews vs under 5
Volume signals legitimacy in a peer-review environment. Fewer than 10 reviews often reads as "too new to trust" regardless of the star rating.
Badges = Pipeline
G2 quarterly badges are earned by review volume and recency
High Performer, Leader, and Momentum badges appear in search results and can be used in ads, outbound, and on your website — but only if your review count qualifies.
How It Works
From sparse profile
to G2 badge winner
A repeatable system built for SaaS customer lifecycles. Here's exactly what happens after you sign up.
01
We audit and fully optimize your G2 profile
Category placement, product description, feature tags, screenshots, and integration listings — all the fields that influence both search ranking and buyer confidence on G2.
02
We identify your best customers to invite
Power users, long-term accounts, recent onboarding completions — we segment your customer base to target the people most likely to leave a detailed, high-quality review.
03
We send compliant review invitation campaigns
Email campaigns using G2's official invitation system — the approach that produces verified reviews, counts toward G2 badges, and fully complies with G2's review guidelines.
04
We respond to every review within 24 hours
Vendor responses on G2 are visible to every future buyer. A thoughtful reply to even a 3-star review demonstrates active product ownership — something buyers weigh heavily.
05
We track badge progress and report monthly
G2 badges are awarded quarterly. We monitor your progress toward each category badge and keep you informed of what's needed to qualify for the next one.
Real Results
Real software companies.
Real G2 growth.
No stock numbers — these are documented before-and-after results from SaaS and B2B software clients.
HR Software — London, UK
3.8★→4.6★
"Our win rate on competitive deals went up noticeably. Buyers are citing the G2 score on calls now."
Analytics Platform — Sydney, AU
14→81
"We earned both High Performer and Momentum Leader in our first quarter. It changed how enterprise buyers perceived us."
What's Included
Everything it takes to
win G2 badges and deals
Review growth alone isn't enough. Here's the full system that goes into every G2 plan.
G2 Profile Full Optimization
Category placement, product description, feature tagging, screenshot uploads, and integration listings — every field that influences G2 search ranking and buyer evaluation.
Verified Review Invitation Campaigns
G2-compliant email campaigns targeting your most satisfied customers at the right point in their lifecycle — producing verified reviews that count toward badge qualification.
24-Hour Review Response Management
Every review answered within 24 hours in your brand voice — including detailed responses to critical reviews, which B2B buyers read carefully during evaluation.
G2 Badge Progress Tracking
Continuous monitoring of your High Performer, Leader, and Momentum badge eligibility — with clear targets so you always know exactly how many reviews away you are from the next badge.
Competitor Benchmarking
A monthly side-by-side view of your G2 score, review count, and badge status vs your top 3 category competitors — so you can track relative position, not just absolute growth.
Plain-Language Monthly Report
Review velocity, score trend, badge progress, and competitor gaps in a short readable summary — no jargon, no dashboard you need a tutorial to understand.
Why G2 First
G2 is where
B2B deals get
won or lost quietly.
Unlike consumer review platforms, G2 reviews come from verified professionals who are actively evaluating business software. Buyers use it to build shortlists, compare feature sets, and validate vendor claims they've heard from sales reps. Your G2 profile is being read by qualified buyers who are already in your pipeline — often without your sales team knowing. A high score with a growing review count shortens sales cycles and improves close rates on competitive deals where the buyer has already decided to use something like you.
92%
of B2B buyers consult peer review sites before signing a software contract
3×
more shortlist appearances with 10+ verified reviews vs fewer than 5
80M+
software buyers visit G2 annually to research purchasing decisions
½ the cycle
G2 badge holders report shorter average sales cycles on competitive deals
No Shortcuts
Every G2 review comes from a verified customer. Every time.
G2 has one of the most rigorous review verification processes of any platform — reviews are validated against LinkedIn profiles and business email addresses. Incentivized or fake reviews are detected and removed, and repeated violations result in profile suspension. We use only G2's official invitation system with real, verified customers. No shortcuts, no risk to your listing.
Verified customers only
G2 official invitation system
Zero incentivized reviews
100% G2 policy compliant
Pricing
Simple plans.
No surprises.
Every plan includes G2 profile optimization and review response management. No setup fees, no long-term contract.
Foundation
$299
per month · cancel anytime
- G2 profile full optimization
- 20 verified review campaigns per month
- G2 score monitoring & alerts
- Monthly performance report
Most Popular
Momentum
$599
per month · cancel anytime
- Everything in Foundation
- Unlimited verified review campaigns
- 24-hour review response management
- G2 badge progress tracking & reporting
Authority
$1,199
per month · cancel anytime
- Everything in Momentum
- Dedicated account manager
- Competitor category benchmarking
- Weekly strategy calls
Not sure which plan fits? Start with a free audit and we'll recommend one based on your actual numbers.
FAQ
Questions about G2 reviews
G2 scores are calculated from a combination of user satisfaction ratings and market presence signals. Satisfaction is driven by the quality and recency of reviews, while market presence includes factors like employee count, web presence, and social footprint. Reviews are the most directly actionable lever.
Yes. G2 prohibits incentivized reviews and has systems to detect them. We only invite real, verified customers through ethical campaigns that fully comply with G2's review policies.
Most clients see their first new reviews within 2 to 3 weeks of campaign launch. Meaningful score movement is typically visible within 60 to 90 days, with continued improvement as review velocity compounds.
Yes. G2's quarterly reports and Best Software lists are driven largely by review volume and recency. Growing your review count is the most direct path toward earning a G2 badge or list placement.
We respond to every review within 24 hours, including negative ones. For B2B buyers evaluating your product, a thoughtful vendor response to criticism often builds more confidence than a wall of perfect scores.
Plans start at $299/month including G2 profile optimization and 20 review campaigns per month, with no setup fees and no long-term contract.
See your G2 standing
before your next competitive deal.
Your free audit shows your exact G2 score, review count, badge eligibility gap, and where you stand vs your top 3 category competitors.
Free · No credit card · Results delivered in 24 hours